Web Content Manager

Cornell communicators share a mission to enhance and preserve the university's brand and reputation as a top research institution and a leader in higher education, and to support and promote critical programs that serve the university's teaching, research, and public engagement mission. Communication services are carried out through a matrixed organizational system in which University Relations houses the departments of News (Cornell Chronicle), Media Relations (pitching and servicing media requests), Brand (cornell.edu, multimedia production, brand management and governance), Strategic Communications (communications plans, key messaging, social media management), and Cornellians (digital alumni publication). Communicators in colleges, schools, and units regularly collaborate with, and consult, University Relations departments. University Relations serves as a partner and resource for all college/unit communicators.About Student and Campus Life and Communications at CornellStudent and Campus Life (SCL) inspires transformation in all Cornell students on their journey of individual, academic and personal evolution. Our division comprises leading student affairs experts who support our campus on pressing student life matters including health, wellness, community engagement, social justice, residential living, food services, sports, recreation, career services, and student activities and organizations including sorority and fraternity life. We provide support and services to roughly 25,000 undergraduate, graduate, and professional students on multiple campuses in the U.S. and abroad.Student and Campus Life's Communication and Marketing team oversees the division's strategic communication and marketing plans to raise visibility and awareness of SCL activities, programs, and resources for diverse audiences including students (current and prospective), faculty, staff, families, alumni and local community members. While position responsibilities vary, every member of our community is expected to foster a culture of belonging and a psychologically healthy work environment by communicating across differences; being cooperative, collaborative, open, and welcoming; showing respect, compassion, and empathy; engaging and supporting others regardless of background or perspective; speaking up when others are being excluded or treated inappropriately; and supporting work/life integration of oneself and others.

Position Description

Reporting to the Creative Content Manager, the Web Content Manager directly manages and develops the content on our highly-visible, high-impact divisional websites, from initial content conception through publication, tracking, and maintenance. This individual will work closely with our Communications Leads in messaging and marketing strategy, in order to vitally contributes to our division's multi-channel marketing and communications campaigns through creating informative and exciting web experiences that greatly enhance our presence and reputation. Through working closely with multiple stakeholders inside and outside the team, this position will create new and/or reimagined web experiences that support student engagement and development, alumni engagement, fundraising, thought leadership, and brand reputation goals for the division and its units while also connecting to communications, marketing and storytelling efforts on other platforms. This role will also maintain the templates and tools for content updaters outside our team to ensure consistency in our standards.

The ideal candidate is easily able to navigate and shift between researching and writing content based on message or marketing goals, identifying visual and multimedia possibilities, and building pages in our Drupal 10 CMS that present users with compelling stories and clear information. Through effective prioritization and sound judgement this role will ensure accuracy, efficiency and attention to detail while balancing diplomacy, empathy and confidence in high-volume, sensitive and/or confidential situations. They have a command of contemporary web content and content strategy approaches, web accessibility standards, vivid intellectual and creative curiosity, enthusiasm for collaborative work, and an understanding of how to maintain and create websites that center the user experience and needs while delivering on established business goals and KPIs.

Using effective communication, and marketing concepts, tools, and techniques, an effective CCM will be proactive, personable, service-oriented and enthusiastic allowing for the development of excellent collaborative working relationships with faculty, students and staff. Through demonstrated project management skills, the CCM will be able to manage multiple projects simultaneously, prioritize effectively, adapt to new priorities, meet competing deadlines and spot opportunities as they arise. Utilizing a superior command of writing and editing as well as a vivid intellectual and creative curiosity, this role will remain flexible with a strong attention to detail in order to write quickly, clearly and effectively. While collaboration is critical, the ability to balance independent work and use sound judgement in decision making is also important when identifying new opportunities for executing content strategies within their portfolio.

This 1 year term, benefits eligible, appointment. Extensions beyond that, including promotive opportunities into a non-term role, depend on anticipated business needs and work performance.

Required Qualifications:

• Bachelor's degree, preferably in communication, writing, marketing, web design, public relations, journalism, or a similar field and at least 3 years of related experience or an equivalent combination of education and experience.
• Fluency with principles of writing for web user friendliness, SEO, and conversions or other audience actions.
• Enthusiasm for crafting web experiences that bring a brand to life and compel audiences to keep engaging.
• Fluency in the use of Drupal or a comparable CMS tool.
• Experience building websites and web pages from wireframes and experience maps.
• Understanding of how tags, categories, SEO keywords, and other metadata are used to maximize reach and relevance of content.
• Familiarity with web accessibility standards for written and visual content and application of styles.
• Exposure to the use of data analytics and user testing to guide decision making and revisions.
• Familiarity with the workings of content syndication (e.g., article or event feeds, centrally published bios or profiles, multimedia, etc.).
• Proven experience working productively with specialists in other communications fields, especially design, social media, analytics, marketing, photography, and video.
• Commitment to effectively work and interact respectfully to foster a diverse and inclusive environment.
• Understanding of and appreciation for topics, issues, and culture in contemporary higher education.

Preferred Qualifications:

• Previous experience developing web content for higher education, especially student recruitment or alumni relations & fundraising.
• Experience in web design or content marketing.
• Basic skill in photography or other visual medium.
• Experience with KPI setting and interpreting performance data.
• Experience working from or contributing to the creation of message platforms.

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